Dual Coding

Its really amazing how we as humans remember things and after the class on dual coding I haven't forgot the ideas behind it. This was the first time that I was exposed to the ideas of memory retention and dual coding. This does make sence though and especially when last semester, I had to remember over 500 plant names of which most had two or three names. The Nike advertisement does a nice job of tying the atmosphere to their product. However I think that this would apply mostly to those who play a sport rather than those who merely wear the products in a noncompetitive environment. Those who play a sport and are involved in a gym or locker room can easily identify with this environment.